The Management and Sales Direction postgraduate course aims to train directors and managers based on the latest commercial strategies trends, sales, marketing, communication and sales force leadership, in order to increase the commercial profitability of companies.
At the final of this postgraduate course the trainee will be able to develop strategies and commercial techniques necessary to capture and maintain satisfied customers, so as to monetize business contacts and contribute to building a positive image of the company in the market.
| 1º Ano | ||
|---|---|---|
| Unidade curricular | Período | ECTS |
| Marketing Intelligence | 1st Semester | 0.5 |
| Técnicas de Negociação Comercial | 1st Semester | 0.8 |
| Direito Aplicado à Direção Comercial | 1st Semester | 0.5 |
| Planeamento e Estratégia Comercial | 1st Semester | 0.8 |
| Internacionalização de Negócios | 2nd Semester | 0.5 |
| Liderança e Gestão da Força de Vendas | 2nd Semester | 0.8 |
| Finanças Aplicadas à Direção Comercial | 2nd Semester | 0.8 |
| Seminários/workshops de Direção Comercial | 2nd Semester | 0.5 |
| Crm e Estratégias Comerciais Digitais | 2nd Semester | 0.8 |
- - Sales and/or marketing department direction
- - Sales force management.
- - Client management.
- - After-sales services management.
- - Public relations.
- - Planning and commercial strategy.
- - Commercial and trading functions.
- - Product management.
- - Functions in commerce and retail.
- - Logistic functions.
- Graduates who wish to develop their knowledge and skills in the areas of sales and marketing.
- Non-graduates who, for personal and / or professional reasons, wish to acquire commercial and marketing skills quickly.
