The postgraduate course in Management Tools for SME Competitiveness is intended for all those who exercise or intend to perform functions in the various areas of management, namely in innovation, marketing, sales, business sophistication and business strategy.
The course addresses and deepens, therefore, knowledge in the field of marketing and sales, as well as in the field of strategy and competitiveness
evening-classes
| 1º Year | ||
|---|---|---|
| Curricular unit | Period | ECTS |
| Comunicação Integrada de Marketing Para Pme's | Summer Semester | |
| Digital Marketing | Summer Semester | |
| Negociação e Vendas | Summer Semester | |
| Seminar | Summer Semester | |
| Gestão de Produtos, Serviços e Marcas | Summer Semester | |
| Logística e Gestão da Cadeia de Abastecimento | Winter Semester | |
| Técnicas de Diagnóstico da Competitividade Empresarial | Winter Semester | |
| Estratégia e Competitividade | Winter Semester | |
| Marketing Para Pme's | Winter Semester | |
| Inovação e Desenvolvimento de Novas Propostas de Valor | Winter Semester | |
These professionals can be integrated into SMEs in the areas of marketing, sales and even top management of small and medium-sized companies with operations in foreign markets in the areas of international marketing.
Professional and academic curriculum
