Licenciatura em Comunicação Empresarial

In the degree in Business Communication, it is intended to train future professionals to exercise activity primarily at a strategic and tactical level in areas that are recognized as being central to the affirmation of organizations and institutions.

OConscientize students of the importance of public opinion about the company's contributions to the country and community in which it operates, as well as for the psychosocial well-being of the community and individuals;

ODot students from / from:

• in-depth knowledge of communication in companies, training them professionally to carry out administration and management tasks appropriate to the globalized and highly competitive market of today;

• tools that allow them to know how to strengthen the credibility of all the information they issue;

• ability to gain positive recognition and goodwill from the various sectors of public opinion;

• know how to foster favorable information in the media;

• Knowledge and mastery of the stimuli of activation of the motivation and performance of the collaborators;

• know how to disseminate information about the company to different stakeholders;

• knowledge of strategic and operational tools to strengthen the company's image among its various audiences;

• know how to contribute in an organized and systematic way to the credibility and reputation of the company;

• know how to foster social responsibility in the company;

• be able to read and interpret market indicators.

These objectives are fully integrated in the mission of the organic unit, which explicitly states that: "ISCAP is a polytechnic college of higher education whose specific mission is the formation, research, creation and diffusion of culture and knowledge. Provision of services in the area of ​​business sciences. "(In www.iscap.ipp.pt).